To realize our mission, we started by designing EverTee. It was done in AutoCAD and SolidWorks . These models were used to explain to stakeholders and manufacturers. Our first prototype for modeling clay made of machined plastics. We felt that plastics were the only material that could clear sustainability requirements. The downside was, of course, environmental emissions, but these were assumed to be small because the shelf life would be high and the risk of off vintage low. The plastic would also be possible to drive over with the mower without mower would be damaged. We also investigated what the rules said for our product:

• It's okay to put the ball on anything as a rash. Eg a hamburger, a heap of earth or a EverTee peg.
• It's not okay to peg helps to determine the direction / aim.

In addition, local regulations occur at the golf clubs.

The machined prototype was linked with fishing line and tested under severe conditions. It turned out that it did not meet because it was made of hard plastic, something else was not turning because the melting temperature. Hard plastic was generally poor quality and cracked. Another problem was that turning requires much manual effort and provides poor precition, an impossible combination in the case of mass production.

Prototypes of EverTee, modeling, injection molding version 1 and version 2

The solution was spelled molding. A technique whereby a mold is made in the molding compound is injected which solidifies into a product. The process is helautomatsik with millimeter precise production. No restrictions for materials are not all plastics can be used. The only drawback is that the solid kostanderna are high (about 20 thousand for enkast possible tools + 10 thousand for adjustment), but this is compensated by a low unit price (about £ 1 per peg depending on material).

We chose anyway to bet and raised money through sponsors and stakeholders in the industry and various

Variants

innovationscenter.Resultatet was a peg, which was over 100 types, EverTee 2.0. The product was found in two different lengths and colors. The idea was from the beginning that even more colors could be made to the wishes of the customer. It was not possible because the strength deteriorated in color mixing. Through a printing possible, we also made for the customer to add their own logo on the tee when ordering larger batches. It allowed for a nice market promotional product companies. Although the package, which also was designed themselves, went to customize with your own message.

EverTee came to be a success at UF show and the company won the band another tvälingarna the best companies, innovation, environment, business plan. At the national exhibition in Stockholm we ended up runner-up in the categories of innovation and business plan.

Stand at the Fair

Through my involvement in EverTee I have learned a lot. Entrepreneurship is no strange but quite feasible even for a 17-year-old. The business plan we wrote still stands today after a further five years in high school and college.

There were many who believed in the idea and supported us during the time of EverTee. During the same period also started a real company in order to continue after UF year. Ambitions were high. For many reasons, which are listed below, however EverTee was never a success and today the company is suspended pending the cancellation.

1. Problems with the group.
2. Innovator and inventor are two completely different characters. We were the inventors, but had no ability to see how the invention could be commercialized.
3. Insufficient investment in our idea. The tool that was built was for the simple reason that the product would work best.
4. Fierce competition
5. Lack of knowledge and lack of courage
6. ...

I hope I have given a sufficient background history of the Golf-innovators still EverTee. Follow my analysis of techonomics.se, why it went wrong?

Prisoners dilemma means that an individual or group gains through the use of a resource while the society rather than the better of waiting to see if the resource development. It occurs as when the small fish caught from the sea, too many moose calves shot at free shooting or Mulder (Sustainable development for engineers, unknown date) gives examples of Easter Island can not get along and let the trees be cut down. The phenomenon is also called the Tragedy of the commons, which formelt said to exist when the individual has early mover advantages while society has late mover advantages (Granstrand, 2006).

To the left is a picture of the stone figures of Easter Island. Easter Island belongs to Chile and is located to the west of the country's long

Stone figures on Easter Island, Moai

a coastline. On the island lived a people who came from Polynesia, from where they migrated in 400 AD. In the 1600s the strain was greatest with about 7,000 individuals (compare today's population of about 3500 (wikipedia)).

The strain died out soon after 1600. The reason for this is believed to be prisoners dilemma. The people understood the denominator does not know how their ecosystem functioning and cut down any trees that were on the island in order to produce and transport the stone statues of the 14 kilometers that was required from the manufacturing site. Since there was a high dependence on trees for house and boat building strife erupted on the island and the tribe extinct in the end itself. (Mulder, date unknown, S ustainable development for engineers)

I think historen is extremely fascinating about it now does. Scientists believe that this was how it happened and has evidence that the island was covered with trees a few hundred years ago (which it is not today). Could it be that we finally eradicate ourselves in the battle for the last resources on earth? Personally I believe that in such cases, some strong will survive. The question is whether it should go that far, or whether we will succeed in transforming our way of life to something that is sustainable for the environment, economy and rättivsan (the so-called triple bottom line approach ).

Speculation claiming that the inhabitants of Easter Island actually knew about the crisis they were en route to through the cutting down of trees. The problem was that they would not or could change their way of life. Creating sculptures, cutting down trees and consume was part of their identity.

The situation was not unlike today's, which Mulder also writes about. Today we have full information about the climate threat we face and live. Ice melts, bears are drowning, starving children, the temperature rises, traffic clogged, GDP increases, the rain forest are devastated, the population is increasing and we continue to throw away food, plastics, paper and foil in the same barrel. Will we ever be able to change behavior and dematerialize?

As a 16 year old student and industry it is natural that a company must produce a product, which we did. It was a evighetsspeg for Golf-angle. How could this be designed in as simple a manner as possible? Our budget was nonexistent, which made major constraints and opportunities limited.

Everlast Tees first prototype

We thought that ordinary pegs has two problems:

1. They fly away and be lost.
2. They break, usually in the hat or breaks in the shaft

The solution was tvådelningen, ie a split of the peg and the top part which snap together. The base remains in the ground and the top is hooked out. It always goes "off" for interconnection between the parts so that the rest of the tee is not deformed. A cord joins the parts so that the top is not to be lost and fly away. Our first prototype was made in the modeling clay with a standard push button in between (→). It worked pretty well, except that it went into the material. The mud was too brittle. A number of requirements were spread over the material and construction:

1. The material would be extremely durable and withstand large instantaneous strain
2. EverTee would be possible to mass produce at low unit cost
3. EverTee would meet current requirements from the Swedish golf courses, regarding the rules and environment

Investigation

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When I was 16 I went to ABB Industrial Gymnasium in Västerås. Traditionally, all students at the school participate in Young Enterprise . This is a competition between young entrepreneurs the chance to start a special type of firm, a UF business. A UF business operated for a year and special rules apply to profits and turnover. The basic idea is simple, to teach entrepreneurship and Youths

Daring to be their own

that is UF's slogan. More on UF can be found here !

I had early betämt me to make a serious UF years and thinking about ideas. In the summer vacation came to me as a light commercial life of the Golf-innovators still EverTee (not verbatim):

Golf-innovators still EverTee will develop and market a new type of peg, which neither must go to turn away or broken

After the idea was hatched, it was time to work to fulfill it. I had obviously no degree of relevant experience of any

EverTee

similar before, during the process, a variety of mistakes, which will be addressed in later items.

UF company was started after the summer of me and two friends at school. Of course it was mostly fixed before school (and I am thinking not only of the group but also on sponsorships, manufacturing, etc..) Started because I have a tendency to start on time.

Investigation

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