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January
17
2009

Golf innovators still EverTee: The start

David Gustafsson
david@techonomics.se


A small ad on techonomics.se

When I was 16 I went to ABB Industrial Gymnasium in Västerås. Traditionally, all students at the school participate in Young Enterprise . This is a competition between young entrepreneurs the chance to start a special type of firm, a UF business. A UF business operated for a year and special rules apply to profits and turnover. The basic idea is simple, to teach entrepreneurship and Youths

Daring to be their own

that is UF's slogan. More on UF can be found here !

I had early betämt me to make a serious UF years and thinking about ideas. In the summer vacation came to me as a light commercial life of the Golf-innovators still EverTee (not verbatim):

Golf-innovators still EverTee will develop and market a new type of peg, which neither must go to turn away or broken

After the idea was hatched, it was time to work to fulfill it. I had obviously no degree of relevant experience of any

EverTee

EverTee

similar before, during the process, a variety of mistakes, which will be addressed in later items.

UF company was started after the summer of me and two friends at school. Of course it was mostly fixed before school (and I am thinking not only of the group but also on sponsorships, manufacturing, etc..) Started because I have a tendency to start on time.

Investigation

How good is the Everlast Tees mission (= product idea)?

View results

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4 comments »

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  • Karl Wackerberg writes:

    It is convoluted definitions of economic, komersiel and technical success potential, it is a trick question? = P

    • Well, it's not a trick question. It is customary to distinguish between these types of success potential in the evaluation of an innovation. Economic success means that the innovation reaches the limit where it becomes profitable, commercial success is reached when the first income are made ​​and technical success when the product works. As it stands now, this "innovation" has reached an economic and commercial success as the project went around. However, without higher margins. Technical success is not reached because the product never really worked (of course this depends on how you set the limits).
      / David

    • By definition, ES a subset of CS which is a subset of TS. So as you say. My point is that it may not be completely watertight bulkheads in this definition and that it may be that you are selling a bad product that may not fully meet its technical purpose!
      Good comment
      / David

  • Karl Wackerberg writes:

    I would, according to definitions choose to say that it has reached the technical success as an innovation is created, and no one would probably buy (commercial success) of a product if it did not fill a purpose. And as you say in this case it went around, and reached financial success. My impression has been that in order to achieve financial success requires technical and commercial success. But ... that's not me who wrote after the fact to O. Gran Strand's book about innovation!

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